Sprout Social

NOVEMBER 16, 2021

Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools, and Twitter, YouTube and TikTok announced that they too were exploring social commerce for their platforms. is a resounding yes.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Sprout Social

MAY 7, 2025

WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. This is a process of communicating 1:1 with your customers, to build your relationship with them and engage directly with their needs. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 68

Gen Z Marketers Marketing Communications 68

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Use Insider

FEBRUARY 16, 2022

This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute. The automatic next question becomes – How do we build progressive customer profiles that drive growth? When are customers leaving? – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28]

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28]

Transform 52

Transform Marketers Marketing CRM 52

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. Some 70% of people agree they expect conversational experiences from brands. And lackluster customer service experiences lead 50% of consumers to switch to a competitor.

Conversational Marketing 118

Conversational Marketing Health Transform Marketers 118