Marketing Insider Group

JANUARY 4, 2021

With multiple events happening simultaneously, it is critical to take a step-by-step approach and confirming every detail of every event. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

Transform 142

Transform Communications Education Global Marketing 142

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?

Marketing 96

Marketing Marketers Communications Manufacturing 96

Marketing Insider Group

JUNE 9, 2020

Instead, they hired a “Chief Growth Officer” – a position that was filled not by a marketer but by a sales executive, Francisco Crespo, who took on global marketing as part of his role in the face of the “fast-changing needs of our consumers, customers, system and associates around the world.”. Why CMOs Are a Dying Breed.

CMO 144

CMO Transform Advertisers Advertising 144

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52