Remove 2020 Remove Gen Z Remove Market Research
article thumbnail

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this? Don’t ignore Gen Z.

Gen Z 138
article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. But Reddit isn’t the best place for every company.

Branding 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Market and Demographic Research.

Gen Z 120
article thumbnail

From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Essentially, investors needed a Bloomberg or Morningstar for private markets.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

article thumbnail

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

article thumbnail

A Guide to Increasing Video Advertising Engagement 

Bannerflow

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.

Gen Z 52