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They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The GenZ caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this? Don’t ignore GenZ.
Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of GenZ searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Marketresearch. But Reddit isn’t the best place for every company.
Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Market and Demographic Research.
Sacra , a private marketsresearch company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Essentially, investors needed a Bloomberg or Morningstar for private markets.
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6
The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55
How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. GenerationZ, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.
from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially GenZ — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. OK, but first, why even bother?
Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. Digital transformation is in full swing. Why it’s important. Why it’s important. Why it’s important.
Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and GenZ), and the increasing use of smartphones by older generations.
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