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Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, GenerationZ has developed distinct qualities that are making marketers rethink their strategies for the near future.
In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. As we’ve found out in 2020, the world around us can change rapidly.
And no other year showed how important it is to quickly adapt strategies as 2020. With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9
Nobody could have predicted how 2020 would change the face of marketing. Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other newtechnology.
Here are some ideas for successful video content to share on this platform: Showcase newtechnology. Share tutorials on how to use a new product or service. Share company or industry news, or weigh in on a recent announcement. GenZ spends a lot of time on this platform daily – over 45 minutes (21.5
In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. As we’ve found out in 2020, the world around us can change rapidly.
In light of the challenging and testing times facing businesses across all sectors in 2020, in-housing is becoming even more attractive. Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. As we’ve found out in 2020, the world around us can change rapidly.
About 66% of GenZ shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Banner click-through rate, new mobile users. PowerReviews’ research shows that over 53% of shoppers buy more beauty products online now, compared to pre-Covid-19 times.
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.
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