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How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. You might have a good idea of who your customer base is already, but don’t make assumptions.

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The ultimate guide to live blogging in 2020

Rock Content

All market segments have their special dates and events that grab a specific buyer person a’s attention. When it is tied with bigger, complete marketing strategies, it becomes a real asset to strengthen a company’s brand. The post The ultimate guide to live blogging in 2020 appeared first on Blog.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Plan a campaign. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come.

CMO 145
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Differentiated Marketing: Comprehensive Guide

Neil Patel

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketers 105
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. You need to know the lifetime value (LTV) of your customers to create accurate marketing plans.

Promotion 126
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Free email marketing tools that will make your day every day in 2021

Litmus

Segment your email list. At its core, marketing aims to build a relationship between your business and your customers. If you want to build strong relationships with email marketing, segmentation is crucial. So to get the most out of your marketing strategy, you need tools to automate your email sends.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

It relates to visibility and connection with users, as it is only possible to promote brand positioning if the market segment and potential customers are properly understood and get the answers they want in their searches. Organically, this leads to a privileged position in its market segment. appeared first on Blog.