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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses.

Gen Z 70
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10 top retail sector video ads of 2021

Martech

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 104
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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. In 2022, the influencer market in the U.S. was valued at a record 16.4

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. 72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023.

Gen Z 145
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Social Commerce and Accessibility Marketing Trends

Calvyn Lee Blog

Across markets, brands need to get creative with new platform features while emphasizing the legitimacy, value, and quality of in-app shopping Accessibility Marketing Trends About three in every 20 people worldwide live with disabilities, yet excluding them from marketing plans has long been the norm.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.