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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. In 2022, the influencer market in the U.S. was valued at a record 16.4

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. Insane, isn’t it?

Gen Z 70
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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

Millennials ranked Instagram as their favorite social media app in 2022. 72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram.

Gen Z 145
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. Source: Advertiser Perceptions. 93% of U.S. But keep an eye on TikTok.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. Advertising. R.I.P. Yahoo Groups.).

Branding 102