Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Neil Patel

OCTOBER 14, 2021

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model. Is building a Black Friday marketing plan a good idea? Yes, Black Friday marketing is essential.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Post-Pandemic Video Marketing Trends 73. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. redditors) to interact with each other.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. from 2020 to 2021 , an increase of 490 million humans. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. The business of marketing is becoming increasingly complex. Your marketing goals and objectives must align with the overall goals of your business.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. — After Ever Happy Movie (@aftermovie) September 1, 2021. — Offical Derek (Seth Jones for Norris) (@GregHef10802177) February 25, 2021. He is now threatening to run away.

Millennials 29

Millennials Management Health Branding 29

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Content Experience. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion in sales.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In 2021, 36% of TikTok users were between 35 and 54 years old , a 10% increase from the year before. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences.

Gen Z 117

Gen Z Millennials Price Social Media Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.

Retail 52

Retail Gen Z Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Your marketing goals and objectives must align with the overall goals of your business. The live video industry is expected to be worth over $70 billion by 2021.

Market Trends 145

Market Trends Transform Marketing Marketers 145

SocialPilot

JANUARY 16, 2024

Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. During June 2021, a typical female Facebook user clicked on 14 ads , while men only clicked on 10 ads. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram. As of January 2024, Facebook’s CPC was $0.544.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. — Sprout Social (@SproutSocial) June 15, 2021. Step on the gas.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141