Martech

SEPTEMBER 16, 2022

In short, you need content to compete in today’s customer experience-driven landscape and technology to produce content at the volumes required to make an impact. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report.

Content Marketing 136

Content Marketing Customer Journey Marketing Marketers 136

Martech

FEBRUARY 22, 2022

Use analytics to improve the customer journey. Research and data provide many insights into the efficiency of your customer support team. Data helps improve customer satisfaction with the interactions, provides insights regarding consumer behavior trends , and much more. How improved customer experience helps brands.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Hubspot Marketing

JANUARY 23, 2023

For example, omnichannel marketing is all about meeting your customers where they are and creating a smoother customer journey. Investing in identifying and understanding your target audience is key to giving customers a great experience with your brand. Interestingly, all the other top strategies lead right back to it.

Marketing 105

Marketing Marketers Promotion Management 105

SocialPilot

DECEMBER 18, 2024

In 2022, Google experienced a significant rise in usage for local business research, with 87% of individuals turning to the platform, up from 81% in 2021. Conversely, Yelp experienced a decline, with only 48% of respondents utilizing it, down from 53% in 2021. Managing reviews on multiple platforms doesnt need to be overwhelming.

User-Generated 40

User-Generated Food Management SEO 40

Martech

MARCH 4, 2022

Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

Transform 104

Transform Customer Journey Finance User-Generated 104

Martech

JULY 13, 2022

In B2B marketing, caring for customers is often referred to as “customer success.” ” We’ll look more closely at the terms “service,” “support” and “success” below. customers said they stopped doing business with a company because of poor customer service.

Customer 109

Customer CRM Health Communications 109