2021 Direct Mail Marketing Strategy 
Vertical Response
JULY 6, 2025
Maintaining a clean email list and focusing on key metrics like bounce rates and unsubscribe rates are crucial for improving sender reputation and overall email marketing performance. The Decline of Open Rates The landscape of email marketing has been dramatically altered by Apple’s Mail Privacy Protection, launched in 2021.
Marketing Insider Group
JANUARY 26, 2021
Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Step 3: Decide Where to Devote Your Marketing Budget. Traditional Marketing Channels.
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Hubspot Marketing
JANUARY 4, 2021
So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.
Content Marketing Institute
MAY 14, 2018
But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Click To Tweet.
Hubspot Marketing
JULY 28, 2022
We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Forget loyalty points — gifting is the new customer retention strategy. Direct Mail Marketing. Return of Retro. Source: Dunkin’Shop.
Litmus
JUNE 1, 2021
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Account-based marketing: A snapshot. What it is. — to targeted accounts.
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