Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. billion in 2021.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Brand strategy, customer loyalty, and innovative technology are paramount.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

JULY 26, 2021

Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Quick Takeaways. Building customer loyalty has long been one of the surest ways to drive revenue and sales.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Branding 129

Branding Health Place Video Marketing 129

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. In January 2021, TikTok was the second most downloaded app in the world. Ready to start marketing on TikTok?

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards , this year’s finalists were selected from a pool of submissions larger and more diverse than ever. For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences.

Transform 95

Transform Pharmaceutical Customer Journey Thought Leadership 95

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Hubspot Marketing

MARCH 23, 2021

Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth. What's a typical marketing budget percentage? As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7%

B2C 127

B2C CMO Energy Marketing 127

Search Engine Journal

AUGUST 3, 2021

Learn what marketing strategies are helping successful businesses thrive and grow in today's remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first on Search Engine Journal.

Marketing 122

Marketing Marketers Marketing Strategy 122

Neil Patel

SEPTEMBER 3, 2021

Is Direct Mail Still a Good Marketing Strategy? Direct mail is still an extremely effective marketing strategy. While there’s a lot of conversation around digital marketing, this classic mode of reaching potential customers is as effective as ever. MarTech 2021 Trends: Conclusion. In a word, yes.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Zumvu

SEPTEMBER 10, 2021

We are almost in 2022 but there is still time for a successful e-commerce content marketing strategy. How to create such a strategy? Keep reading this article to find out.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Litmus

JANUARY 19, 2021

So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021.

Email Marketing 137

Email Marketing Price eCommerce User-Generated 137

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Marketing operations. Email marketing.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Search Engine Journal

JUNE 17, 2021

The future trends you were using to guide your digital marketing strategy previously may now be outdated. The post 10 Top Digital Marketing Trends to Watch Through 2021 appeared first on Search Engine Journal. Learn what new trends matter today.

Market Trends 93

Market Trends Digital Marketing Marketing Marketers 93

Hubspot Marketing

APRIL 12, 2021

So, what should marketers expect on YouTube in 2021? If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the time we were all living through. Most consumers were doing the same thing.

Entertainment 127

Entertainment Education Branding Marketing Strategy 127

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Litmus

OCTOBER 11, 2021

Email doesn’t always get the attention or love it deserves, but it is almost always the leading channel in any integrated marketing strategy because it works. Hear from the best & brightest in the marketing industry, virtually meet other email geeks, and learn strategies & tactics to level up your email program.

Affiliate Marketing 103

Affiliate Marketing Thought Leadership PR CRM 103

Marketing Blogo

SEPTEMBER 1, 2022

Originally posted on November 4, 2021 @ 1:00 pmWhat is marketing strategy should be understood as the most vital promotion strategy employed by small, medium and large businesses. To really gain online presence and create a trusted brand, you need a well-planned marketing promotion strategy.

Promotion 75

Promotion Marketing Strategy Marketing Marketers 75

Marketing Blogo

AUGUST 17, 2022

Originally posted on October 22, 2021 @ 10:15 amThis is the best Digital marketing strategy that will boost your online business. You cannot get it wrong with these strategies, because this is a proven strategy. Are you starting a business online?

Digital Marketing 75

Digital Marketing Marketing Strategy Marketing Marketers 75

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Food 145

Food User-Generated Fashion Promotion 145

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. sierranicoleofficial.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. 2021 SaaS Trends that Affect Brand Advocacy. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Branding 143

Branding Transform Promotion CRM 143

Bannerflow

MARCH 11, 2021

That’s why having a strategy and framework in place is important – and employee upskilling should be a part of this. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Plus, we consider whether in-house marketing could be just what you need.

Transform 98

Transform Marketing Marketers Advertising 98

Digital Marketer

SEPTEMBER 19, 2022

Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. Keenya Kelly – If You Brand It.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success. Refine and define social media services .

Price 101

Price PR Education Analytics 101

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. But as a judge, Brinker is uniquely qualified in the marketing technology field. Watch the entire 2021 Stackie Awards presentation here (free registration required). There’s no external judging for that.”.

Customer Journey 93

Customer Journey Analytics Marketing Marketers 93

illumin

JULY 2, 2021

From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. But just because brands are […].

Advertising 52

Advertising Advertisers Marketing Strategy Branding 52

Digital Marketer

SEPTEMBER 19, 2022

Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. Keenya Kelly – If You Brand It.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason.

Transform 52

Transform Marketing Marketers Digital Marketing 52