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The Cornerstone for Marketing Teams in 2021: Agility

Litmus

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. In 2021, Braze went public, marking another milestone in its growth.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

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What is a Customer Data Platform?

Use Insider

With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way. PE (Personalization Engine). PEs specialize in deploying personalization campaigns.

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7 deadly reasons why marketing automation fails

GrowMatik

After the rise of social networks over the past ten years, marketing automation platforms have grown enormously and became an inseparable part of most businesses. The use of marketing automation enables marketers to increase user engagement and generate more qualified leads while saving time and reducing marketing costs.