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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Planning your budget is simple: What are your goals and what tactics do you need to reach them? Step 2: Determine Your 2021 Marketing Goals. Content marketing.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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How to use data for content curation

Sprout Social

According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. According to a Curata study , the ideal content marketing mix is: 65% originally created content. Sprinkle them in with your marketing content for variety in your feed. 25% curated content.

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

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Retail marketing: tips, tricks and more

Power Digital Marketing

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.

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