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But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of videomarketing.
Examples of thought leadership content include bylined articles, whitepapers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?
With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments.
To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Whitepapers. Content marketing is best for: Lead generation. VideoMarketing.
SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Grow my newsletter subscription list by 500 contacts by June 1, 2021. Whitepapers. Analyze Results Regularly.
79% of B2B buyers share whitepapers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). VideoMarketing Statistics. Webinar Marketing Statistics.
In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Videomarketing. Social media marketing.
billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.
It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups whitepaper downloads. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Write Catchy Copy.
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