Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Authentic Human Connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Industrial Marketer

AUGUST 3, 2021

B2B video marketing has so much potential because video marketing is so ubiquitous at this point. According to Hubspot, video marketing accounts for over 86% of internet marketing. In addition, WyzOwl’s State of Marketing Study for 2021 reported the pandemic has significantly impacted the.

Video Marketing 98

Video Marketing Branding Marketing Marketers 98

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Branding 129

Branding Health Place Video Marketing 129

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world. In the first month of 2021, it was the most downloaded app across the globe with nearly 62 million installs. Ready to start marketing on TikTok?

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Short-Form Video Example: Sierra Nicole. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Select your video types.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still very much an effective tool in a marketer’s arsenal.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. DigitalMarketer Course – Profitable Marketing for People Who Aren’t Marketers (…yet). The post DigitalMarketer Marketer of the Year 2021/2022 appeared first on DigitalMarketer.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. The post The complete guide to YouTube Live in 2021 appeared first on Sprout Social.

Logistics 128

Logistics Analytics Promotion Health 128

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. If you want help with a video marketing strategy let our agency know.

User-Generated 141

User-Generated Video Marketing Place Product 141

Hubspot Marketing

SEPTEMBER 19, 2022

36% of TikTok users in 2021 were between 35 and 54 years old , a 10% increase from the year before. YouTube is also a top favorite amongst video marketers. In fact, more than a quarter of video marketers plan to invest in YouTube than any other platform in 2022, according to HubSpot's Video Marketing Report.

Gen Z 133

Gen Z Millennials Social Media Marketing User-Generated 133

Moz

MARCH 28, 2021

If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021. Why is empathy important in marketing? We’ve outlined how empathy works in marketing, but there are numerous reasons why it’s important, especially in 2021 and beyond.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Email Marketing Will email marketing still be relevant in 2023? A whopping four billion people used email every day in 2021. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Martech

JANUARY 3, 2024

He added: “Ad fatigue remains a persistent issue for marketers on social. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Gartner Consumer Data found adoption at 8% of social users in 2023, 7% in 2022 — both years down from 14% adoption in 2021.

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Search Engine Land

OCTOBER 27, 2023

So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” million accounts uploaded 696 million videos to YouTube from Oct. 16, 2021, to Oct. These videos got a total of 23.2 These videos got a total of 11.8

Transform 118

Transform Digital Marketing User-Generated Education 118

Martech

NOVEMBER 5, 2021

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads.

Law 118

Law Video Marketing Advertising Advertisers 118

Digital Marketer

OCTOBER 25, 2022

This is a huge jump from the 78 million users reported in 2021. Tiktok is the king of short-form Video marketing. . On Tiktok, you do not need a large marketing team or invite a photography company to make videos. I shoot all my videos on my phone, edit and post them on TikTok without overthinking it.

Video Marketing 71

Video Marketing Analytics Place Promotion 71

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketing 97

Marketing Marketers Digital Marketing Customer 97

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Why try YouTube Shorts? billion daily views globally.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Duct Tape Marketing

NOVEMBER 13, 2021

Backlinko – a complete guide to video marketing in 2021. Canva – create videos on the go using Canva’s free video editor, no software installation required. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.

Video Marketing 79

Video Marketing Marketing Marketers 79

Search Engine Land

NOVEMBER 29, 2023

But they seemed to have lost their magic formula for creating tear-jerking (but festive) ad fare somewhere around “ Edgar the Excitable Dragon ” in 2019, “ Give a Little Love ” in 2020, and “ Unexpected Guest ” in 2021. Digital marketers on this side of the pond can guess what happened next. John Lewis changed agencies.

Shoppers 105

Shoppers Retail Digital Marketing Advertising 105

Martech

OCTOBER 27, 2023

SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Because of their size and length, TikTok videos don’t require a lot of expensive production. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Get MarTech!

CRM 113

CRM Customer Acquisition User-Generated Price 113

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Content is still king. Harnessing the power of data.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line.

Shoppers 145

Shoppers Energy eBook Promotion 145

Martech

MAY 18, 2022

Video is an engaging tool for marketing and creating brand awareness. Here are some helpful video marketing resources to help you learn more about the best solutions for your brand: Data shows marketers investing more in video in 2022 : Learn how and why over half of the marketers are upping their video budget by 5% or more.

Advertising 99

Advertising Advertisers User-Generated Video Marketing 99

Hubspot Marketing

OCTOBER 17, 2022

Since 2021, Instagram users have been able to remix Reels to create their own content, collaborate with creators, or react to a video. And Instagram will continue to evolve as long as apps like TikTok continue to change the game for online video marketing. The dual feature is only available when recording Reels.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Promotion 134

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2021 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used. Your marketing technology matters.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Spiralytics

APRIL 23, 2023

According to Wyzowl , 96% of marketers will continue seeing video as an important component of their marketing strategy. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. It’s no surprise that more and more marketers see video as a valuable marketing tool.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

User-Generated 117

User-Generated Influencer Marketing Analytics Digital Marketing 117

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Spiralytics

MARCH 29, 2023

Facebook launched Reels in the US first in September 2021, then globally in February 2022. This move is Facebook’s response to the growing popularity of TikTok, which, if you don’t already know, is a short-form video content platform. One such feature that Facebook has launched is Reels. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96