Hubspot Marketing

JULY 22, 2022

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

Customer Acquisition 109

Customer Acquisition Direct Mail User-Generated Influencer Marketing 109

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Direct Mail 117

Direct Mail Customer Acquisition Marketing Marketers 117

Martech

DECEMBER 16, 2022

The omnichannel struggle is very painful to orchestrate and manage. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. But managing all the cross-channel, interconnected moving parts can be overwhelming, particularly when working on many channels and trying to analyze all those disparate technologies.

CRM 85

CRM Customer Acquisition CMO eCommerce 85

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Take the 2022 MarTech Replacement Survey today! Let us know!

Transform 81

Transform CRM Email Marketing Retail 81

Digital Marketer

MARCH 2, 2023

2022 was not an easy year, with a lot of declines in key metrics, particularly in the middle of the year. A portion of this is likely due to inflation, as the AOV increased as 2022 went on, as opposed to 2021 where AOV was consistent throughout the year, even during the Q4 peak retail period.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. Let me give you an example.

eCommerce 140

eCommerce Retail User-Generated Pharmaceutical 140

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. This cooperation ensures that the lead management process is seamless. Target customers receive coherent and personalized messaging through their preferred channels.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76