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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. That said, engagement drops significantly for Gen Z audiences. Facebook currently attracts 2.89

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 72% of Gen Z and Millennials follow influencers on social media. Influencer Marketing Effectiveness.

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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Hubspot Marketing

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete.

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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Source ) 3. Source ) 4.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 billion in the fourth quarter and their full-year revenue for 2022 grew by 11%.

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