Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. Let's dive in. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 116

Gen Z Millennials Retail Price 116

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2022, 16.7 million views. In 2020, 14.4

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Gen Z is becoming a growing generation within the creator economy. Content creators and the creator economy are becoming more integral to the success of marketing campaigns.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. On average, businesses generate $6.50 There were 3.8

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. However, splitting these preferences up by generation paints a different picture. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 109

Gen Z Millennials Branding Customer loyalty 109

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). ” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022. Amazon and Google reign. Additional context.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. This makes mobile gaming advertising 3.2 Why we care.

Gen Z 121

Gen Z Advertising Advertisers Millennials 121

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. billion in the fourth quarter and their full-year revenue for 2022 grew by 11%. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 76

Gen Z Marketing Strategy Millennials User-Generated 76

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report.

Gen Z 91

Gen Z Shipping Millennials Energy 91

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69

Gen Z 123

Gen Z Millennials Shoppers Digital Marketing 123

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. Everything from a video to a handwritten message can be used to show how impactful the work is.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 97

Gen Z Millennials User-Generated Influencer Marketing 97

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 114

Gen Z Marketing Marketers Millennials 114

Martech

SEPTEMBER 13, 2023

On average, Americans who shopped during the 2022 holiday season intend to spend 39% less this year. This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way.

Gen Z 115

Gen Z Shoppers Retail Price 115

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 John Lewis Christmas Ads.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

JUNE 14, 2022

The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. staronlyfans. Aura Frames.

Gen Z 97

Gen Z Transform Millennials User-Generated 97

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Neil Patel

DECEMBER 28, 2021

In this blog, we’ll unpack how to mine the Google Search Trends report for content gold to flesh out your content calendar into 2022 and beyond. Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145