Remove 2022 Remove Gen Z Remove Performance Marketing
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5 hot B2B marketing trends

SmartBrief - Marketing

So, before this piece becomes outdated, lets take a look at five B2B marketing trends. AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. And, soon enough, Gen Z will be in charge.

Gen Z 112
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10 top retail sector video ads of 2021

Martech

Read next: Data shows marketers investing more in video in 2022. What is unlikely to be reversed is the appetite for the kind of snack-sized, spontaneous, relatable video content created for TikTok (as well as Instagram Reels), especially among Gen Z, a trend smart brands have picked up on. Why we care.

Retail 115
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Social marketing and performance marketing collide. Enter social performance marketing. What you should do in 2020.

Gen Z 145
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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

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Content Goblins

Kevin Indig

The FTC reported over $8b in fraud damage in 2022, +30% more compared to 2021. source ) The SEO community is divided into white hat (play within the rules) and black hat (play beyond the rules). ⛏️ The underlying problem : Marketing has become too quant. I dunno about goblins, but humans tend to exploit systems.

Gen Z 59
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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

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Holiday email opt-outs: Right intentions, wrong response?

Martech

Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails. 19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad.

Gen Z 105