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So, before this piece becomes outdated, lets take a look at five B2B marketing trends. AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. And, soon enough, GenZ will be in charge.
Read next: Data shows marketers investing more in video in 2022. What is unlikely to be reversed is the appetite for the kind of snack-sized, spontaneous, relatable video content created for TikTok (as well as Instagram Reels), especially among GenZ, a trend smart brands have picked up on. Why we care.
Social marketing and performancemarketing collide. It’s clear GenZ sticks is done with the “Instagram aesthetic.”. Is GenZ your target audience ? Social marketing and performancemarketing collide. Enter social performancemarketing. What you should do in 2020.
” — PerformanceMarketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.
The FTC reported over $8b in fraud damage in 2022, +30% more compared to 2021. source ) The SEO community is divided into white hat (play within the rules) and black hat (play beyond the rules). ⛏️ The underlying problem : Marketing has become too quant. I dunno about goblins, but humans tend to exploit systems.
Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. GenZ customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total GenZ users in the U.S.
Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails. 19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad.
“It is a holiday that marks the end of 200+ years of slavery, bondage, and abuse of African Americans,” multicultural marketing expert Lizette Williams pointed out in an interview with Forbes in 2022. ” Rather than a performativemarketing campaign, Williams suggests diverting these resources.
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