Martech

DECEMBER 14, 2022

In this article, we’ll cover server-side measurement in an adtech and analytics context and its role in today’s changing data landscape. Dig deeper: 6 data collection tactics for marketing in the cookieless future. Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing.

Analytics 115

Analytics Advertisers Advertising Acquisition Marketing 115

DIY Marketers

JANUARY 5, 2023

Google Analytics Website traffic to specific pages Time on site: This shows what pages people are most interested in. Social media analytics Look for posts with the most engagement Look for posts that are getting lots of shares SEO Keyword Metrics Google search console: find out what search phrases and keywords lead to your website.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

Transform 52

Transform Marketers Marketing CRM 52