2023 B2C Whitepaper 
Martech
JULY 22, 2025
A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting. The line between B2C and B2B is vanishing. billion in 2023. From channels to contexts In today’s omnichannel world, the buyer’s context — not the channel — defines the next best action. It’s not just about mapping touchpoints.
Martech
JULY 17, 2025
Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Industry whitepapers and webinars. Case depends on evidence quality and time horizon. . Case depends on evidence quality and time horizon.
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Martech
FEBRUARY 19, 2025
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.
Trade Press Services Newsletter
OCTOBER 6, 2022
2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.
Martech
APRIL 19, 2024
But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. year-over-year growth for lead ad submissions in 2023 compared to 2022. It’s one of the oldest debates in lead generation: quantity vs. quality. Meta saw 16.6% There were more than 1.1
Search Engine Land
JANUARY 31, 2023
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.
Search Engine Land
MAY 30, 2023
How should B2C marketers use GA4? Download a white paper. How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? 10, 2023, when YouTube debuts as the new home of NFL Sunday Ticket. billion views.”
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