Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 122

Gen Z Millennials User-Generated Shipping 122

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. And believe me, trust goes a long way.

Gen Z 101

Gen Z Entertainment Education Social Media Marketing 101

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 102

Branding Gen Z Transform Education 102

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads.

SEO 113

SEO Gen Z User-Generated Advertising 113

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 113

Content Marketing Gen Z Health Inbound Marketing 113

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83