Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z.

Gen Z 52

Gen Z Millennials Health Transform 52

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch?

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 100

Retail Gen Z Video Marketing Marketing Plan 100

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Video can be helpful to a wide range of industries.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 98

Branding Gen Z Transform Education 98

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy. However, the competition may step up shortly.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Hubspot Marketing

MARCH 5, 2021

As the full launch of YouTube Shorts inches closer, marketers are likely wondering how they'll take advantage of this video feature, what the final platform will look like, if it will have similar virality to TikTok, and how it could help brands better engage with YouTube's more than 2 billion active users.

Gen Z 143

Gen Z User-Generated Marketing Marketers 143

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Tiktok undoubtedly is one of the widely used social media apps for both the millennials and Gen Z, thanks to its accessible video editing offerings. Their goals and values.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Neil Patel

JANUARY 28, 2023

I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand. What Is The Psychology of Videos In Marketing? They see the human behind the brand.

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. And believe me, trust goes a long way.

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Hubspot Marketing

OCTOBER 24, 2022

Fostering relationships with your customers and increasing brand loyalty. Out of the marketing executives who said they're changing their goals in 2023, 19% report 'fostering relationships with customers and increasing brand loyalty' to be their new top priority. Advertising your products or services.

Gen Z 84

Gen Z Millennials Transform User-Generated 84

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JANUARY 5, 2021

Aside from length, one thing that set short-form videos apart is the trend culture. So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. Sanders says short-form videos give creators an innovative way to showcase their content. Another benefit?

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Buffer Marketing

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

Gen Z 80

Gen Z Affiliate Marketing User-Generated Law 80

Hootsuite

JANUARY 12, 2022

Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Gen Z 138

Gen Z Promotion Shoppers Energy 138

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. Check out this post.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 121

Shoppers Product Gen Z Promotion 121

Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

FEBRUARY 12, 2019

Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. How many videos are on YouTube?

Video Marketing 135

Video Marketing Millennials Gen Z User-Generated 135

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The filter lets users interact with a brand or product.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Neil Patel

JANUARY 18, 2023

Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 115

Gen Z Millennials Price Social Media Marketing 115

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

SocialPilot

APRIL 10, 2024

No wonder Youtube is the hotspot for video marketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of video marketing, It’s time to discuss TikTok! With more than 2.6

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. The Top B2B Lead Generation Strategies.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category.

Thought Leadership 141

Thought Leadership Gen Z Real Estate Education 141