Lynton Web

JANUARY 29, 2024

People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. We all saw that coming, right? What about watching YouTube?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hubspot Marketing

FEBRUARY 6, 2024

By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. And believe me, trust goes a long way.

Gen Z 97

Gen Z Entertainment Education Social Media Marketing 97

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Up to 89% of people said they purchased a product or service after viewing a video about it, a Wyzowl research found.

Branding 100

Branding Gen Z Transform Education 100

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.

SEO 113

SEO Gen Z User-Generated Advertising 113

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Ecommerce market will reach over $1.1

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87