Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Dig deeper: Did martech break B2B marketing? Email: Business email address Sign up now Processing.

Pharmaceutical 135

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 135

Hubspot Marketing

SEPTEMBER 11, 2023

Brands can take advantage of this trust for and growth of content creators by encouraging customers to post their own UGC. 64% of social sellers said that active community engagement is most effective for encouraging customers to repost UGC, with incentives (discounts, rewards, etc.) following as a close second.

Gen Z 134

Gen Z Inbound Marketing User-Generated Entertainment 134

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Customers.ai

AUGUST 15, 2023

made the 2023 Inc. We ranked 1286 on the 2023 Inc 5000 list and 69 among technology companies, including AI tools ! We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. Marketing becomes way more focused and efficient. #2) Series A Funding.

Outbound Marketing 68

Outbound Marketing Transform Customer Acquisition Inbound Marketing 68

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

MARCH 17, 2023

Louis Gudema (05:42): , well it, that was, so bullseye marketing grew originally from the fact that I was working with companies, you know, as a fractional CMO and things that were supposed to be like the best, you know, like inbound marketing or social media posts or other things, you know, they wouldn't produce results in in three or six months.

Marketing Strategy 94

Marketing Strategy B2C CMO Marketing 94