Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 111

Gen Z Branding Millennials Transform 111

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”.

Gen Z 125

Gen Z User-Generated Millennials Marketing 125

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. There is no denying that Millennials and Gen Z have immense purchasing power. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Retail 104

Retail Gen Z Market Trends Millennials 104

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.”

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

Gen Z 121

Gen Z Millennials User-Generated Shipping 121

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. And, this age group prefers social search methods more than all older generations.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Marketing Content to Gen Z? How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JANUARY 10, 2023

Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence. Marketing Snippets.

Gen Z 98

Gen Z Millennials User-Generated Influencer Marketing 98

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Social sellers still diversify where they sell.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. In Q3 2023 , both Facebook’s monthly and daily active users grew, with daily active users growing to 2.09

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. As of 2023, 98.5% It should be easy enough, right?

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Almost 3 billion users — 36.7% Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC). Over half of Millennials buy products based on recommendations.

Gen Z 111

Gen Z User-Generated Transform Education 111

Econsultancy

DECEMBER 3, 2021

While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3 Gen Z is the only generation to cite online sources for all three of their top three favourite places to research luxury fashion. million across the week-long event.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. of users were male and 42.8% of users were male and 42.8% Let’s dive in.

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. TikTok exposes you to new audiences you might not have found on other platforms.

Gen Z 82

Gen Z User-Generated Millennials Promotion 82

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Girl Power Marketing

FEBRUARY 1, 2023

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

AUGUST 14, 2023

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Not at all.

SEO 78

SEO User-Generated Gen Z Millennials 78