Remove 2023 Remove Gen Z Remove Performance Marketing
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5 hot B2B marketing trends

SmartBrief - Marketing

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.

Gen Z 72
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. MONPUREs 2023 Its Not Just Hair campaign is a model for this: We invest in research. Not just product development, but trend analysis, customer feedback, and cultural shifts.

Gen Z 59
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11 marketing leaders who put social media first

Sprout Social

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 97
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. increase from 2023. Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies.

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Community-based marketing requires new leadership mindset

Businesses Grow

Read about our conversation below, or click to listen to this episode: Click to hear Episode 264 This conversation is sponsored by The Creator Economy Expo (CEX) CEX May 1-3, 2023 is the must-attend experience for content creators interested in building and growing their content-first businesses without relying on social platforms.

Gen Z 75
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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.