SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketers 112

Set Up

MAY 20, 2025

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. MONPUREs 2023 Its Not Just Hair campaign is a model for this: We invest in research. Not just product development, but trend analysis, customer feedback, and cultural shifts.

Gen Z 59

Gen Z Health Transform Millennials 59

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 101

CMO Gen Z Thought Leadership Entertainment 101

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. increase from 2023. Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Businesses Grow

JANUARY 19, 2023

Read about our conversation below, or click to listen to this episode: Click to hear Episode 264 This conversation is sponsored by The Creator Economy Expo (CEX) CEX May 1-3, 2023 is the must-attend experience for content creators interested in building and growing their content-first businesses without relying on social platforms.

Gen Z 75

Gen Z Health Marketers Marketing 75

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

Management 52

Management Gen Z Whitepaper Content Marketing 52