Martech

JULY 17, 2024

Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted. Marc Andreessen defines it as being in a good market with a product that satisfies that market. This shift becomes evident in how marketing implements its measurement program.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Sprout Social

OCTOBER 18, 2023

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. Today, 76% of marketers agree their team’s social insights inform other departments, according to The 2023 Sprout Social Index™.

Health 144

Health Manufacturing Thought Leadership Product 144

Martech

FEBRUARY 20, 2023

Dig deeper: How CTV can deliver market research for B2B marketers CTV brings unique advertising opportunities The shift we’re seeing in viewing habits has seismic implications for the advertising industry. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB.

Advertising 98

Advertising Advertisers Market Research Branding 98

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketers Marketing User-Generated 80

Martech

MARCH 9, 2023

Marketers panicked at the thought of losing open rates. 2023: The rise of ChatGPT and other AI-driven (meaning data-driven) natural language processing models. Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Hubspot Marketing

JUNE 6, 2023

It also serves as movie promotion between friends, family, and followers as those who post the photos spread the movie release date as every image has its premiere date, July 21st, 2023, on every image generated. Takeaways for Marketers Lean into new tech like generative AI for your next marketing campaign.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Lusha

JUNE 16, 2023

To figure out which of these highly rated sales intelligence tools is right for your team, we narrowed down the top six leading the market in 2023. Sales intelligence software gathers and processes data for companies to help support their go-to-market activities. But not every software package suits every organization.

User-Generated 52

User-Generated CRM Market Research Performance Marketing 52