Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 80

Influencer Marketing Marketing Marketers SEO 80

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Digital Marketer

MARCH 20, 2024

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. A detailed guide and use of analytics can streamline this launch process.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 123

eCommerce Marketing Marketers Influencer Marketing 123

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 126

Gen Z Whitepaper Influencer Marketing User-Generated 126

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 97

Branding Fashion Food COS 97

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

User-Generated 110

User-Generated Social Media Marketing Millennials Analytics 110

Backlinko

MARCH 29, 2024

Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 95

SEO User-Generated Marketing Marketers 95

Buffer Marketing

JANUARY 3, 2024

million users by 2027 (although that’s great) but also because it’s the place to be to attract talent, engage with your audience, and give your brand a voice. You can use lead generation forms under the “Lead gen form” header to display a form in your LinkedIn company’s “Home” section.

User-Generated 52

User-Generated Analytics Non-Profit Thought Leadership 52

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Facebook marketing strategy template Facebook is synonymous with social media. Download the template 7. Download the template 8. Download the template 12.

Social Media Marketing 102

Social Media Marketing Key Performance Indicator Influencer Marketing Management 102

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 61

Branding Fashion Food COS 61

Search Engine Land

JANUARY 29, 2024

They forge meaningful connections with target users and capture more share of search. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” This shift has turned the user journey into a multi-touchpoint process, where content shapes decisions across various platforms.

Gen Z 119

Gen Z User-Generated SEO Millennials 119

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. She also points to a shift in mentality from new generations that are coming into the organizations now. Younger generations will push the needle and challenge perspectives because they have expectations of the world and organizations. “As

Gen Z 105

Gen Z User-Generated Branding Education 105

Hubspot Marketing

AUGUST 9, 2023

For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.” Or add your own perspective, “How to seal a 1M deal: Our five best lead generation strategies.”

Neuromarketing 89

Neuromarketing Gen Z Energy Transform 89

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing eCommerce User-Generated 98

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Sprout Social

DECEMBER 20, 2023

The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

Branding 104

Branding Price Influencer Marketing Transform 104

Martech

JANUARY 5, 2023

The loss of third-party data means an increased value in first-party data, which requires organizations to build trust within their community of users and data owners,” said Prateek Kapadia, CTO of marketing AI company Flytxt. Marketers are playing catch-up when it comes to mobile users.

Transform 106

Transform CMO eCommerce Advertising 106

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” However, a lot has changed in the marketing technology space. However, a lot has changed in the marketing technology space. It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Who are the CDP users historically?

User-Generated 95

User-Generated Transform Analytics CMO 95

Sprout Social

APRIL 18, 2024

We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. Our features span the full spectrum of social media management, including publishing, engagement, customer care, reporting, analytics, social listening and employee advocacy.

User-Generated 118

User-Generated Analytics Retail Thought Leadership 118