Remove 2024 Remove B2C Remove Product Marketing
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%).

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6 marketing books to read in 2024

Martech

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Spoiler alert: it doesn’t.)

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    If that resonates, you’ve come to the right place. 

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Customer experience tools and strategies: 2025 Predictions

Martech

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 126
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6 books to help make your marketing more successful in 2024

Search Engine Land

If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale?

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