2024 CMO Performance Marketing 
Duct Tape Marketing
AUGUST 22, 2024
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.
Martech
JANUARY 14, 2025
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.
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The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.
Martech
OCTOBER 1, 2024
It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. headwinds and tailwinds).
Sprout Social
JANUARY 30, 2025
To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.
Hubspot Marketing
NOVEMBER 15, 2024
Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.
Martech
APRIL 17, 2025
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Processing.
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