Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 83

CMO Customer Journey Transform User-Generated 83

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Transform 128

Transform CMO Marketers Marketing 128

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketers 289

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Sprout Social

JANUARY 30, 2025

To keep up with Andr, follow her on LinkedIn, find her on stage at a marketing event near you and listen to her full episode of Social Creatures for more advice on building a social-first legacy brand. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.

CMO 101

CMO Gen Z Thought Leadership Entertainment 101

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. headwinds and tailwinds).

Finance 119

Finance Marketers Marketing CMO 119

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 125

CMO Traditional Marketing Communications Marketers 125