Martech

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Get MarTech!

User-Generated 113

User-Generated Transform Analytics CMO 113

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Base.ai

JANUARY 10, 2025

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

Transform 52

Transform Customer Customer Journey Analytics 52

Sprout Social

OCTOBER 30, 2023

The 1-to-1 marketing and revenue connection To help get buy-in for the value of customer relationship marketing, tie your efforts directly to potential revenue gains. It’s clear Chewy’s customer relationship marketing strategy requires a lot of cross-channel coordination and, most importantly, true empathy for their customers.

Customer 143

Customer Customer Journey Food Marketers 143

Welcome Software

MARCH 12, 2025

But today’s product-led-growth-focused companies want flexible insights into the full customer journey across multiple touchpoints, channels, and interactions, both within and outside the product. First-generation product analytics tools like Heap can’t natively provide this 360 perspective.

Analytics 52

Analytics Product Customer Journey Price 52

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. For example, an article on creating a customer journey map might offer a downloadable customer journey map template.

User-Generated 98

User-Generated Marketers Marketing CRM 98