Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. The way each of these email moves works is different, though. What is email segmentation?

Branding 87

Branding CRM Email Marketing Analytics 87

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 82

CMO Customer Journey Transform User-Generated 82

Duct Tape Marketing

APRIL 29, 2024

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. That's right.

Communications 65

Communications Transform Product Market Research 65

Customers.ai

APRIL 5, 2024

Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles. Second, they’ve implemented much stricter rules around emailing and spam. Digital advertising and email marketing are the best and most common tools that Shopify stores use.

eCommerce 69

eCommerce Outbound Marketing Marketing Marketers 69

Customers.ai

DECEMBER 5, 2024

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 83

eCommerce Shoppers Key Performance Indicator Email Marketing 83

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

APRIL 5, 2024

Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles. Second, they’ve implemented much stricter rules around emailing and spam. Digital advertising and email marketing are the best and most common tools that Shopify stores use.

eCommerce 52

eCommerce Outbound Marketing Marketing Marketers 52