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The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.
Understand your globalmarket After defining your goals, you need to grasp the uniqueness of your globalmarket. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.
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