Remove 2024 Remove Influencer Marketing Remove Product Marketing
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1.

Analytics 117
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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.”

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

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What brands get wrong about influencer sourcing

Sprout Social

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.

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Is influencer marketing the new PR?

Sprout Social

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 89
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024.

Price 52
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024.

Price 52