Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The 2024 Social Media Content Strategy Report found that 32% of consumers engage with brands on the platform everyday, while another 47% engage at least once a week.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Why is a roadmap important? Monitor any potential issues.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. Probably not.

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Here are some key ways in which AI analytics is benefitting businesses today.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. The B2B Landscape in 2024: Navigating New Challenges 2024 brings both opportunities and challenges for B2B marketers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52