Remove 2024 Remove Millennials Remove Video Marketing
article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Video Preference Gen Alpha is very young.

Gen Z 142
article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media ROI statistics marketers need to know in 2025

Sprout Social

Facebook ranks among the top ROI social channels for 28% of marketers A global survey of marketers in October 2024 revealed that Facebook is widely considered the platform that delivers the highest ROI (28% of respondents). Instagram, TikTok and YouTube came in second. Each was mentioned by 16% of respondents.

Gen Z 84
article thumbnail

Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. AI will be big this year. We all saw that coming, right?

article thumbnail

12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. Video Marketing. Following the trend of visual content, video marketing is expanding even more. Interactive Videos. Visual Search.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. trillion by 2026.

article thumbnail

Digital Marketing Trends for 2023

Spiralytics

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. Global influencer marketing was valued at $16.4