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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. We’d like to know how it’s been for you.

Transform 107
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Building a future-ready marketing operations team

Martech

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Learns new technologies rapidly.

Marketing 108
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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. You might be wondering how this ties into scaling a marketing agency-like operation where multiple companies are being served simultaneously by one chief marketing officer?

CMO 73
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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This growth is being driven by Africa’s young population who have a vociferous appetite for adopting new technology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads. This has placed significant stress on Africa’s already strained health systems.

Health 202
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Marketing automation software for small business: How to get started

Martech

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Additionally, if the small business is new to marketing automation, the platform must be easy to use and implement. A small business can’t afford much downtime when it sets up new technology.

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AI driving an exponential increase in marketing technology solutions

Martech

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% That’s significantly ahead of fourth place India (3.5%), whose population is 1.4