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A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals.
Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.
Its a good idea to do a list audit after big email address acquisition events, too, like after a conference or partnermarketing swap. It was updated on December 13, 2024. You should clean your email list regularlyat least every six months, if not every quarter. What role does email testing play in email deliverability?
The partnermarketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( Court Bishop and Tim Metz updated and expanded the piece in May 2024. We’ve discussed this trend at length here. )
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