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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

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How to Choose the Right Marketing Agency in 2025

Set Up

According to the 2024 Set up Marketing Relationship Survey, 75% of Clients find the Agency selection process time-consuming, and 77% feel its far from simple. Do you need help with branding, social media, content creation, shopper marketing, or something else?

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Which Agency Services Are Clients Using the Most?

Set Up

On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs? So we know what marketers preferred in 2023, what about 2024? Take the 2024 Marketing Relationship Survey here.

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