Remove 2025 Remove CMO Remove Performance Marketing
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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Transform 128
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Why marketing benefits when it provides forecasted guidance

Martech

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Nothing will reveal the truth of marketing as a powerhouse of effectiveness like the simple act of forecasting its business value. Marketing, product development, IT, data science and HR are five examples.

Finance 120
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The Top 5 Questions Marketers are Asking in 2025 + How to Find the Answers

Set Up

Marketers in 2025 are navigating constant pressure and change, asking cross-industry questions about brand equity, AI, consumer behavior, outsourcing, and more. At Set up , we don’t just listen, we track these patterns, analyze them, and come up with solutions to assist marketers with their challenges.

CMO 52
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 99
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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 112
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6 Tips to Maximize Your Marketing Budget

Set Up

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

Energy 59
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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? Because we want to make sure that the CMO is comfortable with what we’re spending and then what’s coming back out of it and we know how to talk about it. I mean, what a run.

SEO 57