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Scaling a high-performing influencer marketing program

Sprout Social

Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

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Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base.ai

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 Here are some tips to advertise effectively. billion by 2034.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

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