Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Inspire new marketing ideas. Provide valuable customer feedback.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. because we want a slice of it too.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

illumin

DECEMBER 6, 2023

per user, per hour by 2025. The platforms’ predicted growth is in large part because Meta has the favor of marketers worldwide due to its ease of use and wide range of tools. Facebook is familiar territory for both advertisers and users, making it easy to integrate into existing and new marketing campaigns.

Gen Z 80

Gen Z Millennials User-Generated Advertisers 80

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. And according to LinkedIn , social media was a top source of B2B marketing investment (75% of companies) in 2024. Every day is a new marketing day.

Gen Z 100

Gen Z Marketers Marketing B2C 100