article thumbnail

What’s Next? Reflections on #SXSW 2024

Businesses Grow

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Sora was mentioned as a game-changer.

Gen Z 128
article thumbnail

Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Consider partnering with Spiralytics to start your marketing transformation.

Gen Z 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Content marketing needs to lead this transformation. Billion in 2025.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. billion people.

Transform 123
article thumbnail

5 genius social commerce examples you can learn from

Sprout Social

Those sales are projected to hit nearly $80 billion by 2025. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Clearly, there’s opportunity in selling on social.

Gen Z 112
article thumbnail

Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52