Remove 2025 Remove Marketing Mix Remove Marketing Strategy
article thumbnail

How to inflation-proof your marketing in 2025

Martech

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. The post How to inflation-proof your marketing in 2025 appeared first on MarTech. revenue decline.

Transform 114
article thumbnail

The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

Hubspot Marketing

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

article thumbnail

AI & Automation in B2B Marketing: Powerful Tools in the Right Hands

Marketing Insider Group

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

article thumbnail

6 key marketing ops predictions for 2022

Martech

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Marketers 142
article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.