Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. The post How to inflation-proof your marketing in 2025 appeared first on MarTech. revenue decline.

Transform 114

Transform Finance Marketers Marketing 114

Hubspot Marketing

MAY 9, 2025

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

Market Trends 98

Market Trends Marketing Mix Key Performance Indicator Marketers 98

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 79

Social Media Marketing Marketers Marketing Influencer Marketing 79

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The team made sure to build a robust measurement strategy with deep insights into impact. But what does it mean to be bold?

Branding 62

Branding Transform Food Education 62

Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Marketers 142

Marketers Marketing Advertising Advertisers 142

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119