Bannerflow

JANUARY 12, 2023

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. throughout 2022.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

Martech

AUGUST 3, 2022

Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. 24% of the companies advertising in January 2022 were first-time buyers. While much of that is online, it’s also happening with in-store advertising. “It

Retail 94

Retail Shoppers Advertising Advertisers 94

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 116

Marketing Mix Digital Marketing Transform Marketing 116

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. trillion globally by 2026. trillion globally by 2026, up from $4.9 Ecommerce penetration. Amazon and marketplaces. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 91

Transform Gen Z Customer Journey User-Generated 91

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 85

Transform Gen Z Customer Journey User-Generated 85

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.

Key Performance Indicator 103

Key Performance Indicator Food Advertising Advertisers 103

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. We can agree that the creator’s economy is blossoming, transforming how people engage with brands on social media. Start advertising with Shoppable ads. Are you Ready to Ride the Trends?

Transform 112

Transform Social Media Marketing Food User-Generated 112

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. trillion by 2026. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers.

B2C 118

B2C Marketing Automation Platform Gen Z Whitepaper 118