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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Audio advertising: the ultimate guide

illumin

Audio advertising refers to the practice of promoting products, services, or brands through audio content. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82 billion by 2027. billion by 2027.

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Social Media Lead Generation: How to Gain More Customers Online

Digital Marketer

billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts. Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. Contests can be a great way to spread both reach and brand awareness.

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AI is going to make us strategy-first content marketers in 2024

Welcome Software

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

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AI is going to make us strategy-first content marketers in 2024

Welcome Software

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.