Martech

OCTOBER 23, 2023

This resulted in the loss of some critical skills — the top three being marketing manager (37%), digital marketing (31%) and market research (30%). Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps.

Transform 127

Transform Marketing Marketers Digital Marketing 127

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 126

Transform Marketing Marketers Market Research 126

Digital Marketer

NOVEMBER 14, 2022

billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts. There are many benefits from using social media, from developing your brand to carrying out market research. You already know how powerful social media and social media platforms are.

Customer 77

Customer User-Generated Analytics Price 77

illumin

OCTOBER 13, 2023

According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82 billion by 2027. In addition to tracking ad spend, it is crucial to ensure cost-effectiveness with your advertising efforts.

Advertising 52

Advertising Advertisers User-Generated Analytics 52

Welcome Software

JANUARY 12, 2024

Some compelling stats: YouTube Shorts reached 30B views per day on launch in 2021 -- and it hit 50B by February 2022 Ericsson believes 80% of all mobile data consumption will be video streaming by 2027 Does growing interest in video make you feel like you’re in a hostage situation?

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Welcome Software

JANUARY 12, 2024

Some compelling stats: YouTube Shorts reached 30B views per day on launch in 2021 -- and it hit 50B by February 2022 Ericsson believes 80% of all mobile data consumption will be video streaming by 2027 Does growing interest in video make you feel like you’re in a hostage situation?

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82