illumin

JANUARY 23, 2025

trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locations.

Retail 95

Retail Transform Analytics Promotion 95

Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook.

Gen Z 79

Gen Z Social Media Marketing Transform Marketing 79

Hubspot Marketing

APRIL 29, 2025

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. The potential is clear, as is the utility.

Price 112

Price CMO Marketing Marketers 112

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Sprout Social

MAY 18, 2023

We used our article, about what your social team will look like in 2028, to generate each of these posts. Tailor your CTAs to the customer journey and your content funnel. By using tools in Sprout’s Analytics suite , you can quickly access these metrics in real time. Consult our list of example CTAs to get started.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Martech

JANUARY 25, 2022

A CRM system can help organizations combat this challenge by speeding up communication, offering insights to help anticipate needs, and orchestrating marketing activities to deliver relevant information to enhance customer journeys. Analytical CRM. Zoho Analytics is a good example of an analytical CRM. Visionaries.

CRM 98

CRM Finance Marketing Marketers 98