AI agents for marketing — I talked to experts about the benefits
Hubspot Marketing
APRIL 29, 2025
Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. This could be A/B testing or copywriting for emails. If AI broadly hasnt driven bottom-line benefits yet, its understandable that leaders might hesitate to invest more even if agentic AI offers something more advanced.
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